Scent of the week
A sensual, audacious and contemporary scent, Aventus is inspired by the dramatic life of a historic emperor who waged war, peace and romance with equal magnitude.
Perfect for the bold, spirited and confident, Aventus opens with tantalising top notes of blackcurrant and Italian bergamot, blended with Calville Blanc apples and sparkling pineapple.
A woody and heady centre is complemented with notes of roses, Jasmine blossom and patchouli, while a rich base of oak moss, ambergris and a touch of vanilla provides a final flourish to this sophisticated scent.
Launched with immediate acclaim in 2010 to celebrate Creed’s 250th anniversary, Aventus celebrates strength, power, vision and success – the ideal scent for individuals who savour a life well-lived.
Musk
Musk is a class of aromatic substances commonly used as base notes in perfumery. They include glandular secretions from animals such as the musk deer, numerous plants emitting similar fragrances, and artificial substances with similar odors. Musk was a name originally given to a substance with a penetrating odor obtained from a gland of the male musk deer. The substance has been used as a popular perfume fixative since ancient times and is one of the most expensive animal products in the world. Applied to various plants and animals of similar smell and has come to encompass a wide variety of aromatic substances with similar odors, despite their often differing chemical structures.